I recently had Dan London, Senior Marketing Manager at Citrix/ShareFile, in the office to shoot a video as part of my Marketer Profile blog series. It’s always a pleasure to have Dan around because despite our very different companies, we share a lot of the same opinions and visions about the future of marketing. We [...]
Today’s consumers are constantly on the go. We are quickly becoming a society that depends heavily on mobile technology to deliver information to our fingertips in order to make split second decisions. Mobile devices are quickly becoming the cornerstone of our mobilized society and directly impacting the way we communicate with each other. For many [...]
How long at ShareFile? I’ve been at ShareFile for almost 3 years. Career accomplishment you’re most proud of: Being a major part of a company that was acquired by Citrix. Decision I wish I could do over: Career-wise, it was not sticking with Computer Science as a major. I ended up switching [...]
Congratulations to Tom McQuade from Concord, North Carolina for winning our first iPad! There are still two chances left to win! Our next two winners will be chosen on May 15th and June 19th. Sign up at www.aspeinc.com/ipad for your chance to win one of two remaining iPads, an exciting way to experience the web, email, photos, video, [...]
“I want to make the workplace somewhere that you positively want to be; somewhere that grows your experience of life and grows your creativity rather than sucks it out of you. A workplace that achieves that is the future.” — Sir John Hegarty, BBH A few weeks back, I read the most recent issue of Think Quarterly on [...]
Profiling is often seen as an ugly word, and an even uglier activity. While true in the vast majority of context, profiling in marketing is not only necessary: it’s required. Marketing profiling is a fundamental skill critical for marketing success. Customers will quickly come for you with their torches and pitchforks if you don’t send [...]
Link Building is one of the most important parts of Search Engine Optimization (SEO). This is especially true for very competitive keyphrases. It also tends to be the most difficult aspect of SEO as well as the most risky. There are many ways to do it wrongly. On Tuesday, April 10th ASPE instructor Mike Marshall [...]
Some people say that QR codes are boring, and they aren’t leading anywhere. This is not a statistical explanation why I disagree, but purely for entertainment. I’ve compiled a list of my top 10 favorite uses of QR codes. Some are funny or controversial, some have great branding, and some I just downright love. Please [...]
