We’ve all heard the title “Social Media Strategist.” Most of the time we hear it in the context of a large company. One with rather deep pockets allowing them to hire a full time social media person. However, if you work for an SMB (small to medium sized business), you probably don’t have that luxury and are more acquainted with the title “Digital Marketing Specialist” whose responsibilities include not only social media, but email marketing, search engine optimization, pay-per-click advertising, content marketing, graphic design…should I keep going?
The modern marketer’s universe keeps getting larger and larger and the only way to keep up is to prioritize. Obviously, we’re going to focus on the activities that generate the most return. Although social media does and will generate ROI, it’s not the easiest to prove, and therefore, tends to get the least amount of attention.
So how much time are you really willing to give to social media? If you only have one hour a day to spend on social media, how can you get the most return?
This one-hour web seminar was presented by Traci Taylor on May 12, 2015.
Discussed in this web seminar:
• Setting realistic goals
• Choosing which social networks will work best for you
• Managing your time efficiently
• Tools to Manage Social Media
• Measuring Social Media ROI
Missed this web seminar? Find the slides & recording here.