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10 PPC Mistakes Marketers Make

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  1. Sending traffic to the home page instead of a specific landing page
  2.  Using the default broad match on every keyword after setting up a campaign
  3.  Not split testing ads to find out which one gets the most clicks
  4. Not separating text ads vs. image ads in the display network
  5. Not using conversion tracking on thank you pages
  6.  Not spending enough time developing the right negative keyword list
  7. Using too many or duplicate keywords in your Ad groups
  8. Not optimizing for Quality Score
  9. Not checking the search query report on a daily basis
  10. Ignoring the ad extensions feature completely

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