The skills we teach deliver real ROI.

July 2011 archive

Five Tips for Viral Marketing and Online Video

Most companies today recognize the value of marketing through online video. We have transitioned to a point where today’s C-Level professionals now see YouTube and online video as a business opportunity, instead of simply a distraction for their employees. The potential for higher conversion rates on your website, more in-bound interest from customers, and the simple fact that it is a more engaging medium, has today’s marketers itching to get into what most call ‘viral video marketing.’ They know that if you can create the next great viral video, well, you’re basically printing money thanks to all the free ad impressions.

This is all true, but understanding the value of online video is easy. Developing a smart strategy that you can execute with the resources you have that is hard. So how do you tap into the unbelievable ROI of online video? Thinking of viral video as a formula, rather than a lucky guess, is one of the keys to marketing through online video. (more…)

Social Media Boot Camp Gets Rave Reviews

The @ASPE_ROI stream was busy this week thanks to the great students in Philadelphia at our Social Media Boot Camp (thanks for the shout outs @jamesjpepe, @alilowrey, @jessicalowens and @dbangel71). Not only did they get an iPad, @jeremysaid taught them all the latest skills in how to integrate it with their businesses’ social media campaigns.

Whether B2B or B2C, marketers need to know which medium gets the best attention, traction and conversion. Twitter, Facebook, YouTube, LinkedIn, GooglePlus, Tumblr, FourSquare, Reddit – it can be overwhelming trying to figure out which ones are the best for your business, not to mention the challenge of remembering all the usernames and passwords. And how do you manage it? TweetDeck, HootSuite, Threadsby, Brizzly? What are these?

It’s time to join the conversation and improve your presence. See if this amazing social medial marketing course is coming to you. And did I mention you get an iPad to keep when you take the course? Oh yeah, that’s how we roll.

Web Seminar Recap: Why Your Business Should Be More Social

Web Seminar Recap: Why Your Business Should Be More Social

On Wednesday July 20, 2011, J.T. Moore, ASPE, Inc. Director of Marketing, and Chris Moody, Product Marketing Manager –, held a web seminar about Why Your Business Should Be More Social.  They reviewed Social Media’s importance and basic framework as well as what to consider when implementing social media.  J.T. and Jeremy explained social media in reference to Facebook, Twitter, LinkedIn, and more.  Overall, attendees learned important techniques to improve their marketing through the use of social media.   Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).

Web Seminar Recap: Product Theory – Real-World Innovation and Creativity Enablement

What’s the difference between identity and cognitive diversity? Which one works better to produce creativity? Those are just two of the questions David Mantica, ASPE president, answered during our web seminar on Wednesday. In product development, there are three critical elements that factor in:  value creation, organizational capability and competitive understanding. To learn more about these and how team dysfunctions can work to your benefit, view the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).