The skills we teach deliver real ROI.

October 2011 archive

Web Seminar Recap: Integrating QR Codes Into Your Marketing Campaigns

Lately, Quick Response codes, better known as QR codes, have been seen everywhere. Just look around and you will notice these barcodes on everything from business cards, to magazines, to buses.  These QR Codes allow consumers to use their smart phones and immediately access the content on the QR code. On Wednesday, October 19th ASPE Director of Marketing JT Moore and Marketing Manager Katie Cothran presented the free web seminar “Integrating QR Codes Into Your Marketing Campaigns.”  JT and Katie reviewed the growing importance of QR codes and how they work. They also explained QR codes in reference to marketing campaigns and improving the interaction between companies and consumers.

Due to technical difficulties, we were not able to record this web seminar.  But you can listen to a recording of our “Integrating QR Codes Into Your Marketing Campaings” web seminar from August 10th by clicking View Event Recordings (at the top right). Learn how a QR code works, how to create a QR code, how to use QR codes in marketing campaigns, and other benefits behind QR codes.

Do you have more questions for JT or Katie? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEvents.

Web Seminar Recap: Personal Brand Challenges – Loyalty and Legality

In our society, technology continues to rapidly outpace our culture’s ability to keep pace. From the challenges of internet taxation to privacy concerns brought on by Facebook and Google, legal and ethical practices lag seriously behind the pace of the technology. The inherent necessary changes cause significant problems and challenges. On Tuesday, October 4th ASPE President David Mantica presented the free web seminar “Personal Brand Challenges – Loyalty and Legality.” In this web seminar, David discussed the legal and professional challenges brought about by internet marketing’s empowerment of personal brand development, the issue of loyalty and intent when building a personal brand, some basic legal precedents that are out there, and how employment law and work product ownership can potentially increase the risk involved in personal brand development.

Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). Learn about why in the end both employees and employers need to understand that personal brand development is real: it is possible, but it involves risk to both parties.

Do you have more questions for David? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEVENTS.

One Chance Left to Win Free Gas for a Year!

It wasn’t a rumor, ASPE is giving away Free Gas for an entire year! We’re giving three lucky winners a gas card worth $2000. If you have one of those new fangled hybrid cars, that could be enough fuel to last a lifetime! So, if you didn’t believe us before, you better believe us now. Because the second winner has been chosen which means you have only have one chance left!

Congratulations to Joy Toney of Memphis, TN!

An anyone could imagine (if you sign up now you could do more than imagine), Joy was extremely excited to be chosen as ASPE’s second Free Gas winner. Overwhelmed and at a loss for words, she finally managed to respond with the statement, “Cool!”  Thanks Joy, we think it’s pretty cool too.  She also told us she’d be even more excited once she actually got the gas card (we’re sensing a trend here). No worries, Joy! You’re pain at the pump will be over with soon enough!

So if you’re tired of pumping dollar after dollar of your hard earned money into your gas tank, spend ours instead! Register now for a chance to be ASPE’s final Free Gas Winner. The odds are in your favor, you could be next!