The skills we teach deliver real ROI.

October 2012 archive

How to Build an Effective Call-to-Action Campaign for Facebook

If you launch it, they will come!

As a social media consultant, one of the top questions I am asked is, “How can I increase the number of followers on my Facebook page?” There are several ways to do this, but my favorite is a call-to-action campaign.  With a call-to-action Facebook campaign, you encourage the social part of social media.

So what is a call-to-action campaign? It is a post (or series of posts) that is carefully constructed to not only tell your followers what you want them to do, but also provide the motivation to do it. For instance, one of my clients wanted to offer free tickets to a Carolina Hurricanes hockey game to one of the company’s Facebook fans, and I suggested we turn it into a call-to-action campaign to build followers. Instead of picking a fan at random, we posted pictures of hockey tickets with this caption: (more…)

Web Seminar Recap: Agile Creativity

On Monday, October 22, 2012 David Mantica (President of ASPE), JT Moore (VP of Marketing) and Chris Knotts (Creative Director) presented the free web seminar “Agile Creativity: A Look at how Google is Supporting the Adoption of Agile Methods into Marketing and Agency-level Creative.” This web seminar focused on the core values of Agile work, then looked at the practices and principles being implemented to fuse marketing needs with those values. The outcome is a powerful structure for quickly bringing ideas to life, rapidly developing iterations that increase quality, and incorporating feedback and input earlier in the creative process.

If you’ve read The Black Swan by Nassim Nicholas Taleb, you know how FAST economic disruptions now move through the world economy. Some disruptions are flashes in the pan. Others bring about marketplace revolutions that none of us have the tools to entirely predict, or even catch early indicators regarding the direction they will take.

So in the face of this reality, marketers need to look at work values, principles, and processes that enable the nimbleness required to “catch a black swan”. In search of practices which enable this success, creative leaders in marketing fields are looking to their brethren in another profession which is high-stakes and project-based: software development. They are finding that the foundational values (and the practices associated with them) of highly successful software development philosophies such as Agile can also be leveraged to bring speed, quality, and flexibility to processes which yield fantastic creative.

This is Agile Creativity: the fusing of the software world’s Agile values with the creative initiatives of marketing.

Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).

First iPad Winner Chosen! Two More Chances Left!

Congratulations to Rick Turnamian from Richmond, VA for being our first iPad winner! There are still two chances left to win! Please stay tuned, our next two winners will be chosen on November 16th and December 14th.

Sign up at http://www.aspeinc.com/ipad for your chance to win one of two remaining iPads, an exciting way to experience the web, email, photos, video, & more.

Web Seminar Recap: How Google Plus Affects Search Results

On Friday, October 10, 2012 Rob Sanders presented the free web seminar “How Google+ Affects Search Results.”  This web seminar focused on how social media marketing can impact one’s online business and organic search results. In particular, we looked at Google+ and the influence this platform has on organic search visibility. The audience learned best practices for managing Google+ as well as reviewing other social media platforms that might have a positive effect.

Some specific areas that we covered include:

• The features and benefits of Google+
• What to look for in organic search visibility as a result of social media
• Social Media metrics and what to measure

Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).

Web Seminar Recap: October Google Updates

On Wednesday, October 10, 2012 Stephen Norman-Scott presented the free web seminar “What’s New Web Seminar Series:  October Google Updates.”  This web seminar focused on the latest changes and updates Google made regarding SEO, Adwords and Analytics. With more than one billion searches per month in the U.S. alone, it’s imperative as marketers that we understand the constant changing technology and methodology that Google uses to provide us better search results.

One of the more common issues we see when talking to marketing directors, marketing managers and CMO’s is that there is a vast majority of marketers who are unaware of the amount of Google updates there are in a month and how they directly impact their marketing efforts.

Some specific areas that Stephen covered include:

  • Penguin and Panda updates that affect SEO
  • Why content is more and more important with SEO
  • Google AdWord updates that allow you to get better paid results
  • How to use the newest features in Adwords for better click through rates
  • New Google Analytics features that help you make better decisions about your data
  • How to use the newest features in Google Analytics to help track all marketing campaigns
  • And more…

Selling is a wonderful profession when approached ethically, constructively and helpfully. It can be frustrating and complicated, or it can be very simple. It is not an accident that the top producers in the world of selling are at the top. It is also true that there are no born sales champions. Yes, some people have more talent than others. But, success in selling comes down to some basic fundamentals. Fundamentals, if taken action on consistently, will lead to success.

Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).

Building Your Brand on Pinterest

What started off as another social photo sharing site has quickly turned into the number one social site for generating online retail sales. According to the Social Shopping 2012 Survey, “59% of Pinterest users have purchased an item they saw on the site,” while only 33% of Facebook users make that same claim. So how does a business harness this potential and convert it to sales?

Your profile
Pinterest doesn’t differentiate between personal and professional profiles, so this is your chance to “humanize” your brand. Use a headshot rather than a logo as your avatar and drop the stuffy company mission statement. Instead, in the “about” section of your profile, use laymen terms to discuss what makes your company different from your competitors.

Your boards
First and foremost, Pinterest is a SOCIAL media site and therefor e you must be social. Follow those that follow you. This goodwill goes a long way.  It is also important to note that your boards are the first thing people see when they look at your profile. You want to have a variety that will spark someone’s interest and this means going beyond the “This is what we sell” approach. Does your company have a charity component? There should be a board for that.  How about product ideas and uses? There should be a board for that also.  What common interests do your followers have? Again, create a board for that. (more…)

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