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February 2013 archive

Web Seminar Recap: The Difference in a LinkedIn Recommendation and an Endorsement

As a LinkedIn user, you know the importance of getting recommendations from your peers and colleagues. Now LinkedIn has rolled out their newest tool – endorsements. What is the difference and how can you use both to your advantage?

On Wednesday, February 27th, Social Media consultant, Shelli Dallacqua, presented the free web seminar, The Difference in a LinkedIn Endorsement and a Recommendation. In this one-hour presentation, Shelli covered everything you need to know to utilize these features to their highest potential including: (more…)

Web Seminar Recap: Millenials Rising

Critical Success Factors for Leading and Empowering Generation Y

The newest generation to hit the workforce goes by many different names. The basic birth year bracket for this generation is 1982 – 1995 or 2000, depending on your source. The names include Generation Y, Millennial Generation, Generation Next, Net Generation, Echo Boomers and even the Peter Pan Generation.

Here is the kicker, this generation is HUGE and is needed to ensure continued economic growth. The Baby Boomer Generation is around 120M the X Generation is around 90M. We just don’t have enough X Generation professionals to fill the leadership void being created by the Baby Boomer push to retirement. The Millenials will be quickly pushed into leadership positions over the next 10 years to fill this void. (more…)

Web Seminar Recap: Intrapreneurship

The Key to capturing Value out of Major Disruptions for Companies (Large and Small)

If only Borders or Barnes & Noble had the right intrapreneur in their organization, maybe Amazon’s rise wouldn’t have been so impactful to them. If only Yahoo incorporated the position of Intrapreneur into its culture maybe they would be neck and neck with Google instead of on the outside looking in.

An intrapreneur is someone who has an entrepreneurial streak in his or her DNA but choose to align his or her talents with an organization in place of creating his or her own. These professional are critical to the success of organizations as corporations have to continuously deal with the speed of disruption and disruptive technologies. (more…)

Using CRM to Help You Sell – Part 2

Using the Right Tools and Techniques to Succeed in Sales

Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust or flexible or customizable. And some run on-premise (at your location, hosted on your computer) while others are hosted by an outside service. But from a sales person’s point of view, the features they use and need are quite similar. The difference has more to do with how they are used by sales. And that is defined by, a) what process the company uses (if any), and, b) the type of training the sales people get (technology versus sales process versus selling skills versus all the above).

Where CRM implementations fall short is typically when they are used as tactical solutions rather than strategic ones. By tactical, I mean they are used simply as a Rolodex, no training is provided, there is no sales process, no support is provided, data-entry is cumbersome and a burden to the users, and it is presented to sales and users as something for management, thus causing the “big-brother is watching” syndrome. All of these problems can be averted by having a commitment to the CRM project, from top management down through all the ranks, and providing the resources and investment to address each requirement; including training, sales processes, planning, designing, and more. CRM should be a strategic business decision, not a tactical band-aid to make sales people sell more. (more…)

Using CRM to Help You Sell

Using the Right Tools and Techniques to Succeed in Sales

Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust or flexible or customizable. And some run on-premise (at your location, hosted on your computer) while others are hosted by an outside service. But from a sales person’s point of view, the features they use and need are quite similar. The difference has more to do with how they are used by sales. And that is defined by, a) what process the company uses (if any), and, b) the type of training the sales people get (technology versus sales process versus selling skills versus all the above).

Where CRM implementations fall short is typically when they are used as tactical solutions rather than strategic ones. By tactical, I mean they are used simply as a Rolodex, no training is provided, there is no sales process, no support is provided, data-entry is cumbersome and a burden to the users, and it is presented to sales and users as something for management, thus causing the “big-brother is watching” syndrome. All of these problems can be averted by having a commitment to the CRM project, from top management down through all the ranks, and providing the resources and investment to address each requirement; including training, sales processes, planning, designing, and more. CRM should be a strategic business decision, not a tactical band-aid to make sales people sell more. (more…)

Web Seminar Recap: The Changing Role of Push vs. Pull Marketing

Some of us are familiar with the terms “Push” and “Pull” to describe the roles of various marketing practices. Even if you’re not, the fact is that if you’re involved in marketing you probably use both every day. For those who are familiar with them, you probably know they aren’t mutually exclusive, and that it’s important to use both in conjunction for your company’s marketing activities.

However, what you may not know is that in recent years the roles of Push and Pull – and the balance between them – have been undergoing a fundamental shift. This shift has far-reaching implications for those who are responsible for marketing. You may have observed a few of them already: (more…)

Top 10 Social Media Predictions for 2013

Accessing Social Networks from Mobile Devices Will Dramatically Increase

With a 30% increase of the mobile device usage year over year, coupled with the increase in available mobile technology, we could possibly see as much as 65% of the current population of internet users accessing social networks from mobile devices. This number is staggering in itself. The major social networks are also taking advantage of this and rolling out new technology on their platforms in order for advertisers to begin pushing their messages through these channels. (more…)

5 Tips To Use Your Ad Extensions Correctly in Google Adwords

1. Product Extensions For Your Cash Cows

Product extensions in Adwords are an extremely powerful option if used correctly in your PPC campaigns. Also, remember these extensions are not to be confused with the Google Shopping Listings, which often appear at the top right of your search results, and stem from the Google Merchant Account extension. Typically these extensions have the best results when searching brand in addition to a specific category. For example, if someone searches “Bruce hardwood flooring” or “Bruce laminate flooring”; if Home Depot was running a special, the landing pages would go directly to searched products. Here we see that the buyer’s intent is very specific and more than likely ready to buy something based on the keyword phrase used in this type of search. (more…)

Google’s Online Reviews Get an Update

This blog was originally posted on http://www.rso-consulting.com.

As the importance of online reviews continues to grow across the web, businesses will be happy to know that Google’s most recent update ensures the integrity of those oh-so-valuable ratings and recommendations. Here’s the low-down on Google’s online review tweaking.

Google Vs. Online Spam Reviews

We’ve seen Google attack spammy content on web pages for more than a year, and now it’s taking on the same agenda with its online reviews. Its new and improved spam detection algorithms will filter through the “garbage” to give users the reviews that are, in Google’s words, “honest, useful and written by real people.” (more…)

Vine: How Much Can You Really Do in Six Seconds

by , Director of Social Media – Shelten Media, LLC
When Twitter announced its acquisition of Vine, a video-based app that allows users to share six-second repeating videos, the initial reaction was one of confusion. “Great,” people said, “but what are we supposed to do with it?” Six seconds isn’t long enough to release a how-to video, a PSA or any kind of detailed employee bio.

Providing information isn’t the point. Similar to Twitter and Instagram, Vine is all about adding personality to an organization. Wired.com recently declared that Vine is going to be “Big. Really, really big.” Just look at Vinepeek and Vinecats for examples of online Vine-based cultures cropping up already. (more…)

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