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28 Days to Better Landing Pages – Day #14: The Spinning Bat Test

TIP:  Put your forehead to the end of a bat then place it on the ground.  Start spinning around feverishly until you feel like you are going to fall down.  Once you stop, as you try and regain your vision , look at your website and answer these questions:

1.  What is this site ? (Site ID)
2. What is the name of the page I am on?
3.  What are the major sections of this site?  (whats in it for me).
4.  What are my options at this level ? (where do I go from here)
5.  Where is my “You Are Here”  indication ? (think about being at the mall)
6.  How can I search?

If you can successfully  answer these questions as quickly as possible, your users experience will likely be more pleasant.  You want your vision to be slightly blurry, because the true test isn’t whether you can figure it out given enough time and close scrutiny. The standard needs to be that these elements pop off the page so clearly that it doesn’t matter whether  you’re looking closely or not. You want to be relying solely on the overall appearance of things, not the details.  Remember, naturally as users browse the web, they do the same thing on your page “browse” meaning the scan for information.

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