The skills we teach deliver real ROI.

28 Days to Better Landing Pages – Day #27: Move Optional Fields To The Thank You Page

TIP:  Instead of grouping every field on one page, only ask for the necessary information for the conversion.  Try adding any optional fields to the thank-you page.

Ever wonder how many fields really need to be in your conversion form?  It really depends on what your conversion is.  However, if you have fields that aren’t completely needed, but just nice to have, try implementing more fields on a secondary page.  Case studies have shown that conversion rates increase 30 percent by just using the name and email fields  (remove first name and last name, just use the field “name”).

Additionally, you may even have a thank-you page video, thanking the user and establishing a bit of additional rapport with the user for a product or service.

Leave a reply