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28 Days to Better Landing Pages – Day #6: Using Clickmapping

TIP: Clickmapping.  Use services like CrazyEgg or ClickTale to record your users, see what they are doing on your website, where they are clicking, and how they are scrolling to increase conversions.

  • Crazy Egg is a service that allows you to see the parts of your page that your visitors click on.
  • ClickTale is similar, but allows you to view Flash movies of your visitors’ browsing sessions. You can see how far people scroll down your pages, how they interact with your forms, and many other aspects of their visits.

Personally, I use ClickTale more than anything.  There is a free version and the most popular paid version costs about $100 per month.  If you are serious about knowing how your users interact with your site, one of these tools is a necessity.

One last thing about these tools, they take time to watch the videos.  It takes a consistent effort to take time out of your day, EVERY DAY, and review what people are doing.  The good thing is, you can create saved searches that filter out people that are only there a couple of seconds.  By doing this, you will learn your sweet spot.

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