TIP: Don’t be afraid to test because you fear that you may lower your conversion rate.
I often hear those magical words, ” I don’t have time to test,” or “What happens if I lower my conversion rates?” My answer to this predicament is two fold:
1. You always want to test at every interval. Otherwise, how do you know what your customers are really asking for.
2. If a test is a failure, you get one bad day of business. If a test is a success, you get a lifetime of success.
It’s pretty simple. Once you take the time to test, you start to get good at it. You understand how your users are interacting with the site, and what changes increase your conversions. At the end of the day, it is all about moving the needle.
Google Website Optimizer and Visual Website Optimizer are two great services to use when testing. Google is free, VWO is paid. Check them out and tell us what you think.