This blog was originally posted on http://www.rso-consulting.com.
When it comes to SEO, we know that algorithms are always changing. But what hasn’t changed is the need for solid on-page optimization practices that can weather the often-volatile environment of search engine results pages.
In fact, even with the huge changes that Google made with Panda and Penguin in 2012, pages that demonstrated an honest-to-goodness approach to on-page optimization were the ones that shot up in rankings.
While the exact details on what search engines are looking for will always be locked away in the dungeons of Google and Bing, we do know that being creative and individual in the approach seems to score points.
Ideas for Better On-Page Optimization:
- Be Tolerant with the Title - Yes, it is important that your title contains your keywords, but it doesn’t mean that it has to be totally black and white. Give yourself the freedom to expand on the keywords in a way that is more inviting and inclusive:Arizona Vacations for Couples | Desert Escapes to Arizona | ABC
- Be Brilliant with the Breadcrumbs –These handy reference tools have long been used to help visitors navigate sites more easily, but they are also prime real estate for keywords. Shore up these on-page elements for optimization magic:Home >> Products >> Bicycles >> Women’s Beach Cruisers
- Be Creative with the Copy –Aside from the creative freedom you will inevitably exercise within the copy, it’s equally important to think in a less structured manner to benefit from your on-page optimization efforts. Instead of repeating your keywords verbatim every time, try varying the way you use them:High-heeled shoes are one of the most popular accessories for women, and it is amazing how some people can even walk in them. Is there a high-heeled, yet comfortable, shoe in existence?
The title, breadcrumbs and copy are just pieces to a bigger SEO pie, but they do contribute to better on-page optimization and – the ultimate goal – better search engine rankings. (Not to mention, it’s more fun this way.) Take the time soon to be inspired and work on updating these on-page elements for optimization purposes, and see how well the new and improved pages perform.