ASPE provides extensive hands-on Social Media training relevant to all types of business. Visit our Social Media Training page to browse through the training options
Below are three basic but vital areas every company should evaluate before providing social media training
1. Figure Out Why You’re Doing Training
Conducting an assessment is the first step in every good training program. Two questions the assessment should address are: why does the company want to do social media training and what are the company’s training goals. An assessment can provide valuable information especially in situations where the company’s use of social media is limited or nonexistent. Social media training can provide a way for a company to inform employees of information that they want everyone to know. Although a company may already be familiar with the basics of social media it is never a good idea to assume your audience already has a certain level of proficiency. This is why an assessment is necessary. Not everyone understands the basics of social media. Concepts like privacy settings and navigating Facebook are a mystery to some people. Providing basic social media training can help employees understand how social media is being used for business and encourage them to take advantage of social media themselves.
2. Determine What to Include
After assessing where a company stands on social media and establishing goals for training the training content must be decided upon. The training goals should drive the training content. It is important to teach employees how to shine using social media. It is more important that employees know how to be successful representatives for your company and good social media citizens than understanding the constantly changing details of specific social media platforms, like Facebook or Twitter. It is a good idea to include techniques on how to make posts interesting, relevant, and useful in social media training. Social media training should also include material about personal privacy, making a good profile, and the basics of digital citizenship. When creating content is it necessary to consider who the audience is, the amount of detail and the type of information covered depends on who is taking the training.
3. Determine Training Frequency
The fast paced environment of social media with its constant changes to platforms and privacy settings cause many companies to be hesitant about participating in social media. Due to this fast paced environment employees need to stay updated with the latest in social media. A good way to keep employees up to date, if the company already has effective social media channels, is by using social media as a way of delivering training updates. Social media training should be ongoing and evolving. Major changes may require a training refresher dedicated specifically to that change while smaller changes in federal laws or on specific platforms may only require notifying employees of the change.
Fully understanding and planning these three areas will be paramount for the success of your company’s social media training efforts. Begin your training by visiting ASPE’s Social Media Training page.