by Katie Cothran, ASPE-ROI Product Manager – ASPE, Inc.
In the past few months I’ve heard about quite a few tools, gadgets or apps while I’ve been at conferences or events and wanted to learn more about them. Here are four interesting and new (to me) tools that deal with social media, mobile marketing, online advertising and analytics:
- Uber is an on-demand car service that has apps for iPhone and Android. It started in San Francisco in 2011 and has spread to more than 20 cities worldwide. It allows you to request a ride and see where your potential drivers are currently located on a map. Once you set your pickup location, a driver is dispatched and you receive a notification letting you know the estimated arrival time.Uber typically uses black town cars and is not your average taxi service (much to the chagrin of local taxi commissions). When you arrive at your destination, your credit card that is linked to the service will be charged. There is no need to tip, as that is included in the base fare, but a thank you is always appreciated. Learn more about which cities Uber serves and how to use Uber with wikiHow. Other similar services include SideCar and Lyft.
- Path was launched in 2010 and now has more than 5 million users. It is a mobile-only social network that allows you to keep a personal journal, or “path,” that you can keep private or share with loved ones (truly loved ones as the contact limit is 150). It’s with your everywhere you go, and combines photos, videos, music, people, places and text entries. Path has made it simple to document your travels or life happenings and share those events on other platforms such as Twitter, Facebook, Foursquare, etc. if you choose.
- CampaignGrid provides targeted digital advertising to registered voters based on party registration, voting frequency, demographics and behavior. Since 2008, the “online advertising platform for candidates and causes” has been a presence in more than 700 campaigns. Just as database marketers can target potential customers using lists, job functions, demographics, geography and more, CampaignGrid also includes the National Online Voter File™ to that list of potential selections, making it extremely effective for hyper-targeting for political campaigns and fundraisers.
- Geckoboard is a platform dashboard that lets you monitor your key metrics in one place, in real time. Key performance indicators (KPIs) you can link and monitor at the touch of a refresh button include: website visits, tweets, mentions, RSS feeds, blog visits, sales, weather, request tickets, emails read and responded to, pipelines and more. Some of the widgets they have that can plug in to your custom Geckoboard are Twitter, Gmail, Google Analytics, YouTube, PayPal, Vimeo, SalesForce, Facebook, Amazon, Magento and much more. Pricing and support ranges from $19 to $199 per month depending on how many data connections you include. It was first developed in 2009.