We’ll start with one of the easiest content marketing tactics: blog posts. If you can formulate an intelligent thought and express that in writing, you can write a blog post. The trick when it concerns content marketing and blog posts is making sure that your thought is applicable, relevant and interesting to your audience. And then you need to write it with SEO in mind using keywords.
One of the most undervalued skills in the past has been content writing. What’s making it stand out now is how SEO and content writing combine to generate quality search results and backlinks. Instead of summarizing and re-writing outside information, your posts now need to be original, unique and timely in order to increase your rankings.
So what is worthy content to write about?
- Product comparisons
- Best practices
- Research report results
- Survey recaps
- Industry news and opinions
- Case studies
- Q&As and Interviews
- Tips and tricks
- Free tools
I guarantee that if you’re reading this, you can take one of those topics mentioned above, relate it to your company or business, and write three to five paragraphs about it that include keywords, helping your SEO. If you aren’t the greatest writer, find a person who is better than you and ask them for their opinion/editing skills. But believe me; you won’t get any better if you don’t do anything at all.
Keep in mind that if you’re managing your company’s blog, different authors also benefit you in the eyes of search engines. Ask your counterpart in a different department to write something relevant. Sales and customer service personnel are asked hundreds of questions each week – write down those questions and answer them. Guest blogging, either having somebody write for your blog, or you writing a guest blog post on a different blog, is also a way to help SEO. If you have a network of partners, vendors or associates, find a way to work together.
Once you have ideas, and are writing, remember to be consistent. The point of a blog is usually to provide information for readers and have useful information for them. It takes work to build that audience, so once you have them, don’t lose them. They will stop coming, quickly, and your website traffic will decrease.
Want more on how to optimize your search visibility and website traffic using concise, high-impact content marketing strategies? Take a look at our 2-day Content Marketing Boot Camp!