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A Brief Explanation of Content Marketing

The Death of Traditional Marketing Techniques

Many traditional marketing techniques are no longer as effective as they once were due to cultural and technological changes. In order to combat these changes we look to content marketing.

Content marketing involves producing and circulating pertinent and useful content to appeal to, secure, and retain a target audience with the intention of driving profitable customer action. The goal of content marketing is to draw in and keep customers by regularly making and circulating quality information with the goal of modifying or improving consumer behavior. It is a constant process that is incorporated into your entire marketing plan.

Content marketing is about connecting with customers and prospects without directly selling. Rather than selling your products or services, content marketing conveys information that provides the buyer with knowledge or gives you credentials. The core of the content approach is the belief that if a business provides reliable, continuing, helpful information to buyers then the business will be rewarded with business and loyalty. Content marketing is defined by its relevance and level of value to the consumer so it should never be confused as spam.

They say “content is king” and it couldn’t be more true. ASPE-ROI’s Content Marketing Boot Camp will teach you the tools and skills you need to truly become a king of content.





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