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How to Build Trust, Authority, and High Conversion Rates for Any Size Company

Trust, authority and high conversion rates are the essential ingredients for any successful online business. Unlike other businesses, ecom­merce-based businesses specifically tend to rely solely on their web­sites in the beginning as many of them do not have a physical office or retail location. All of their customers come from the Internet, which means that their websites must be on par with other business websites from day one. In this day and age, it is no longer enough to simply build a website and expect people to show up. In order to get customers, your site needs to look trustworthy, authoritative and convert well.

Potential customers want to see that you are serious and committed to building a great company. Your site should reflect the time, money and effort that you put into it. If it looks reputable, you should get custom­ers and earn revenue from that.  Here are some ways to establish trust, authority and high conversion rates for both customers and investors.

Building Trust

Building trust is all about making website visitors and customers feel comfortable doing business with you. If your website lacks credibility, then it is unlikely that they will part ways with their hard earned money and give it to you. It is known that people will make an assess­ment about your product or service within the first 90 seconds of viewing your site, so make it count.

Professional Web Design

Professional web design is essential because clients will make an instant judgment about the credibility of your website within the first few sec­onds of visiting your website. Although you can find a lot of free themes and apps to build your website, it is better to have a professional build your website. If it looks like your little brother made it, then your potential customers will probably not have much faith in your business.

Good Web Copy

There is no substitute for good web copy on your site. You need to have well written content on all of your pages, not just your blog. The text should be free of grammatical errors and misspellings.

No Advertising

Some advertising is fine for blogs, but it is not usually a good idea for businesses. Advertisements not only promote other businesses, but they also send traffic away from your website. In most cases, its best to keep people on your site long enough to make a purchase.

Risk Mitigation

Risk mitigation is minimizing the amount of risk that customers have to assume when doing business with you. This means that you should post a satisfaction guarantee or a 30-day refund policy on your web­site. Customers will feel better about making a purchase as long as they know they can get their money back if something goes wrong.

Customer Testimonials

Collect customer testimonials from your first few customers and post them on your website. Post a few quotes from customers on the first page and be sure to list any media organizations that have covered your product or service.

Email Address

Always use an email address that is connected to your domain name. It is not professional to use a gmail address for your business.

Contact Info

Create a contact us page and add your contact info to the top or bot­tom of every page to make it easier for people to contact you. It is not enough to have a contact form on your website. You need to have your phone number, email address and physical address posted.


Building authority for your site is really just a way of saying to your customers and potential investors that you are legitimate and that you know what you are talking about. Although there are some SEO shortcuts that can make your website appear to be more authorita­tive, some of those techniques do not work anymore and they might get your site into trouble with Google. If you do everything by the book, it may take longer, but it will be more effective in the long run and keep your site in good graces with Google. Here are some tips to keep in mind as you build authority for your site.

Quality Content

Creating quality content for your site is the best way to build authority. Write really good content for your blog that people can actually use for reference outside of your website is key. You want people to read your content and feel good about sharing it with their friends because it has valuable information. Make an editorial calendar to plan your content, keep a regular posting schedule, and focus on writing articles that are at least 500 words but more than 1000 is ideal. If you are not a good writer, then you should consider hiring someone to write your content because it can make a big difference. Also, take time to respond to comments on each post and encourage discussion on your site.


Focus on getting your site to rank for 4-5 keywords in the beginning. Use the combination of Google Web Master Tools as well as Google Analytics to keep track of your statistics and pay attention to the key­words that people to use find your site. Make sure that you label your pages, photos, and content properly to get the most out of your site.

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