Developing personas is not a new concept, but the recent benefits of taking the time to define individual customers has been rewarding for many businesses. By taking a close look at customers and users, companies can identify individual needs at a much more personal level.
The new ASPE-ROI white paper by Christina Motley, Developing Personas: Break Through with Customer Insights speaks to why personas can unite departments as well as how that can influence future interactions and plans. It is also a reference to use when creating personas for your company. Here are the key items covered in this white paper about developing personas:
- Personas: What’s the Big Idea?
- Personalization and Humanization
- Do I Really Need Personas
- Types of Personas
- Developing Personas
- A Persona Profile
To read the entire white paper and learn more about developing personas, visit our free resources page to download it.