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ASPE-ROI Instructor Rob Sanders to Speak at Digital East

Rob Sanders, course developer for ASPE-ROI’s Mastering Google Analytics and founder of RSO Consulting, will speak at Digital East about Advanced Tactics in SEO. Digital East will be held October 15-16, 2013, at the Hyatt Dulles in Herndon, Virginia.

During his session, taking place on day two at 11:10am, Rob will share why mobile is a “can’t miss” factor when taking search engine marketing into account. Key topics will include mobile platforms, SEO standards, social implications, web design standards, location based search and several case studies.

Rob Sanders has more than 15 years of experience that complement his core competencies of search engine optimization, pay per click management, social media and web analytics. As the founder of RSO Consulting, based in San Francisco, he provides creative and technical online marketing solutions to to clients across verticals representing healthcare, e-commerce, technology, law, finance and more. Rob is Google AdWords and Analytics certified and earned his MBA from University of San Francisco. He is also the author of 42 Rules for Applying Google Analytics and is working on a follow up book.

The Digital East conference agenda if filled with speakers and panels discussing social media, search engine optimization, web analytics, mobile marketing, email marketing and much more. There will be more than 75 speakers presenting across multiple tracks this year, customizable to attendees’ preferences. There are also preconference intensive workshops. Digital East is one of several digital marketing-focused conferences hosted by Tech Media. Other conferences from Tech Media include Internet Summit, Dallas Digital Summit, Southeast Venture Conference and Digital Summit.

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