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Archive of ‘Event Tracking’ category

What is Google Plus?

Google Plus can be a bit confusing when you use the platform for the first couple of times. Many people mention they have issues understanding what the difference is between the other social networks and Google Plus. This post will go over three segments of Google Plus that makes the platform different from other sites.

First off Google Plus is an easy way to connect with people who share the same interest as you. If you have a strong interest in photography, then finding like-minded individuals who share many photos to their groups is easy. You are instantly able to connect with people who you want to see and connect with. Other social networks require you to know the person or go through a process in order to connect with them. Google Plus eliminates this issue because remember it is more of a platform.

Quick Tip- You can gain better search results ranking if you add the official Google Plus Button to your site which can be found Here

Below are the three main things that will help you get a better idea of how to use the network.

Circles

Ever afraid of posting the wrong thing to the wrong people? Maybe you just don’t want to share everything online because it may mix with your different relationships that you have. Some people have even lost their position at their jobs because they have posted something about their job and the manager ended up seeing the post!

To prevent things like this from happening Google Plus has what is called Circles. Circles enables you to target the people you post to on the platform. Let’s say you want to target your loyal customers vs your general customers. You can do this with Circles. Also if you are traveling and want to announce that you won’t be in town maybe it’s a good idea to send these types of posts to certain friends and family Circles etc. There are many stories on how doing these strategies can protect your privacy.

This tool also helps if you want to be able to communicate with a group of individuals in an organization. Everyone in the organization can be members of the same Circle so that communication can be seen only by members. You can also add the same people to multiple circles. It’s important to note that people will not be able to see what circle you place them in. So when you post be sure to add them accordingly.

Hangouts

Hangouts is another really useful way to use Google Plus. Hangouts are divided between two types, Hangouts and Hangouts On Air. Hangouts serve as a conferencing feature that enables you to talk to up to ten people at once. This feature is very useful for people who work in an office where there are many locations but they do not want to drive to meetings. This also plays a role in some tech companies hiring process as they use this for interviews. Unlike some platforms that offer conferencing features, this one gives you this ability at no cost!

If you are a user of Google Docs (a tool that lets you work on the same documents at once) you may be interested in the feature that lets you use Google Docs while you are using Hangouts with other people. This helps make conferencing features and collaborations much more engaging. Whenever a group is on Google Plus, whoever is talking will be zoomed in for a more up close look at the person. Participants are also able to mute their mic in the case of background noise.

Quick Tip- You should definitely utilize land line internet access whenever doing Hangouts for good use

Hangouts On Air

Hangouts on Air is meant to help you have a wider audience for broadcasting. Instead of just having the ten people, this hangout is broadcasted across the web. This is done by the platform showing your live hangout on YouTube. Many users have used this opportunity to put on cooking classes and many other class ideas. Another way people use this tool is to hold events that cannot be attended. While doing the broadcast you are able to see exactly how many people are viewing the broadcast.

Communities

Communities helps you create a group revolving around a niche that your company can relate to. For example Lowes Home Improvement has a community specifically about technology within your home. The group can be formed to be private or a public community that anyone can join. Once people join your group they can begin to post things related to your community. The good thing about Communities is that once enough people join the group many people will be contributing so that the owner just has to manage and maintain everything instead of posting.

This should help you get started with Google Plus and understand how to use the tools!

Best Practices for Event Tracking in Google Analytics

 

Google Analytics Training

Event Tracking is a very powerful tool available in Google Analytics that allows you to see exactly how people interact with your website.  It is used when something happens on a website that you want to track that is not available with the built-in metrics in analytics, such as pageviews.  Clicking play to watch a video is one example of when Event Tracking might be used.  On the other hand, if the user does something that you consider equivalent to a pageview, but a new URL is not generated, then you would use Virtual Pageviews instead.

The problem with Event Tracking occurs when it is not set up with fairly strict guidelines. In these cases, the results are a lot of data in the analytics account that can be difficult to sort out.  A little planning with your team can help you start off on the right track to make the most of this powerful option.  Here are a few things to keep in mind before you implement Event Tracking on your website.

Track Things That Aren’t Tracked Elsewhere

Many things on your site, such as “number of users”, are built-in with Google Analytics and do not require any special set-up with Event Tracking.  Simply put, if it is already being tracked in an existing area of analytics, you do not want to set up Event Tracking to get at that metric.

Think Big Picture for the Categories

Before you get caught up in all the details, think first about the types of things someone can interact with on your site.  A common category is videos.  However, if you have several types of videos on your site, you may want to be specific with your video categories.

For example, let’s say visitors have the option to learn more about your product through sales videos and can visit another section to watch training videos, two very different categories.  To differentiate these, you could have a category of “Video – Sales” which are promotional ones for prospects.  The second category of “Video – Training” will likely attract current customers who are interested in learning more about how to use your products.  If these two different types of viewers are important, then split your video tracking to these separate categories.  If just knowing  a user interacted with any video is enough information, then you can keep the single Event Category of “Video”, rather than splitting by “Sales” and “Training”.  Remember to define metrics based on what matters to your specific business.

Be Very Clear with Your Actions

Clicking is clearly a desirable action, however, it does not properly describe the details about that action which can make it difficult to sort through the data when you look at the Event Action overview.

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