by Traci Taylor, Electronic Marketing Specialist – ASPE, Inc.
Have you heard about Google’s new Analytics Academy? The Analytics Academy is a new, free online training platform offered by Google. It offers extensive training in Google Analytics and data analysis and helps you to prepare for the Google Analytics Individual Qualification.
The first course offered in the Digital Analytics Academy is Digital Analytics Fundamentals. This is a three week course running from October 8th, 2013 to October 30th, 2013. It covers the core principals of digital analytics. Participants will learn to build an effective measurement plan, Analytics best practices, concepts, terminology and analysis techniques, as well as how to use reports for evaluating performance.
The first unit in Digital Analytics Fundamentals is a course overview. Google’s Digital Analytics Evangelist, Justin Cutroni (@justincutroni), gives us a rundown of all the course details. The course itself should take, on average, 4 to 6 hours to complete depending on your familiarity with the material. Each unit consists of video and text lessons, practice activities and assessments. At the end of the course there will be a final assessment covering all the course material. In order to earn a certificate of completion for Digital Analytics Fundamentals, you must score a minimum of 80% on the final assessment.
In order to be successful, and get the most out of this free resource, Google encourages participants to connect with the global community of Analytics Academy participants to discuss activities, get technical assistance and feedback on their work. There will also be Google hangouts provided where participants can connect with experts to learn about course material and digital analytics strategies.
We’ll be covering each unit as we complete them, so stay tuned for an update on Unit 2: Getting Started with Digital Analytics.
Are you participating in Digital Analytics Fundamentals? We’d love to hear what you think so far!