A couple years ago, Google produced a series of videos titled “Google Analytics in Real Life”. These hilarious videos explain the common frustrations of website visitors played out in real life scenarios.
The following video addresses the online checkout process and the problems people face logging in, entering those ridiculous security codes, shipping rates and more.
You too can avoid causing this same confusion on your site. In our 3-day Mastering Google Analytics Course you will learn to leverage Google Analytics to better track and optimize your site.