We all saw this coming, but most of us hoped it would not actually get implemented. Google has now rolled out the +1 Button that allows you to, for the lack of a better word, ‘Like’ something. I’m kind of hoping this is Google’s April Fool’s joke this year, but they look to be a day early.
In their official documentation, Google repeatedly cites the fact that “90% of consumers trust recommendations from people they know,” and that “71% say reviews from family members or friends influence purchase decisions.”
Based on the data sent to me by our Google AdWords representative, the goal of the +1 Button is to help searchers see more personal, relevant ads/results, which ultimately should help websites see more, better qualified traffic. It also states that the +1 Button will automatically be added to your ads over the next few weeks for English searches on Google.com. My assumption is that we will also gradually start seeing +1 in some first page organic results.
Surprisingly, they also state that they plan to roll out the capability for people to add the +1 Button to their websites. You can sign up to be notified by the +1 Button team when +1 is available for your site here.
What does +1 mean for ranking…both in paid search quality score and SEO?…Here’s Google’s position:
Here’s a shot from the PDF documentation I received from our Google AdWords rep with additional information: