Archive of ‘SEO’ category
This blog post was originally posted on rso-consulting.com and can be accessed here.
If your SEO game is good, and you want to keep it that way (or it’s not so great and you want to improve it), then this blog post is for you. Because within a few weeks or months,
Google is finally going live with its mobile-first indexing initiative, and you’ll need to be prepared for the main event. Google mobile-first indexing could have a huge impact on your rankings in search engine results pages (SERPs), so let’s dive right in to what you can expect and how to help your website maintain or improve its status.
What’s this Mobile-First Indexing All About?
Google is about to change the way it indexes web pages. In the past, the search giant analyzed the desktop version
of a website to index it on search engine results pages. Now, with mobile usage dominating desktop, Google will soon be indexing the mobile version of websites instead.
For brands and businesses, this means if your mobile website does not mirror your desktop site (or you don’t have a mobile site), your rankings on the SERPs could drop. Big problem.
Launching a redesign of a website is an exciting time for many companies. Whether it’s freshening up an old look or presenting a new brand, you want to make sure it’s done right! Before you flip the switch on your newly designed site, you need a plan for redirecting your existing URLs. Having this plan is important so you do not lose your SEO ranking or negatively impact website traffic. Below are nine items to include on your site migration checklist.
Start with a site crawl
Start with a site crawl to understand the architecture of the existing website. Note the different page types on the existing site, such as PDFs and identify which URLs are disallowed in the robots.txt file.
Download the XML sitemap
A sitemap lists the pages a website wants to have indexed with the search engines. If you want index the new pages, then you will want to map them. The sitemap is a good place to start. (more…)
This article was originally posted on Rso-Consulting.com and can be found here.
If you publish blog content as part of your online marketing strategy, then you may be wondering if some of them are destined for content superstardom in places like LinkedIn and Medium.
LinkedIn Pulse is a great way to get your blog in front of your network because it notifies your connections when you publish content on the site (posting status updates just shows up in the regular ol’ newsfeed).
If you want to reach an even wider audience, then you might consider publishing content on Medium, which typically serves up longer, more in-depth articles.
No doubt about it, if you are looking to build your brand, then publishing to LinkedIn and Medium is a great way to start.
However, if you are like some of our clients, then you also wonder how this might affect your SEO. (more…)
This post was originally published on rso-consulting.com.
Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites.
Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior.
Here are three suggestions we have for improving your page rankings in Google mobile search:
Optimize for Local
Joint research by Google and Ipsos MediaCT shows that 56 percent of searches done on smartphones have local intent. This means more than half of smartphone users are looking for a business or service near to them. Can your business be found easily by local users?
To make sure, update your Google+ business page with your current address, phone number, and hours of operation. Encourage customers to leave reviews on Google+, as they are factored into mobile search rankings.
Note: Since Google reduced the amount of local business listings it shows in mobile search results, it is even more critical that all parts of your Google+ page are updated.
The “3-pack” shows just three local business listings in Google mobile search rankings.
Eliminate Sneaky Mobile Redirects
Are you redirecting mobile users to different pages than those who click-through on desktop? If so, Google says “redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.” So not only is this likely annoying mobile users; it is also a violation of best practices in mobile search.
The exception is if you are redirecting mobile users to a page that offers a better user experience, such as redirecting from sample.com/stuff to m.sample.com/stuff.
If you are trying to promote a mobile app, then it can be tempting to use interstitial ads – those that pop up when someone clicks your link and arrives at your webpage – to force users to see your ad about downloading your app. However, many interstitials cover the majority of the screen, making it impossible for the user to see any of the actual page content. This approach has been shown to increase bounce rates on mobile pages and have little to no impact on app downloads.
Interstitial ads are determined to be so disruptive to users that on November 2, 2015, Google confirmed “pages with app install interstitial that hides a significant amount of content on the transition from the search results page won’t be considered mobile-friendly.”
If you are currently using interstitial ads to encourage app downloads, then we recommend using a smaller, less intrusive ad format to improve mobile search rankings on Google.
What changes have you noticed in your Google search rankings on mobile, since updating your web pages or local listings?
This content was originally posted on rso-consulting.com.
Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise.
There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, quality links, and intelligent analytics reporting.
But beyond the roadmap and the data that work to improve your online influence is the story – what you are trying to communicate to your audience.
All the right keywords in the universe are not going to matter if you are unable to tell visitors exactly what they need to know, in order for them to take the desired action.
So if you want to use SEO to sell more products, get more subscribers or increase attendance, then you need a good storyteller who can draw in your audience with influential messaging…without compromising SEO best practices.
Clear Writing = Clear Thinking
Search Engine Optimization is a critical part of any online marketing campaign. Companies are also starting to realize how this plays a role in their overall social media tactics. Many of the same tactics that help sites rank high on the search engines are the same tactics used to get more people to see your social media posts online. Knowing the basics of these tactics will help your overall effectiveness. This article goes into a brief overview of what search engine optimization is and how it can complement your social media efforts across the web.
How People Search
Most People search online before making any type of purchase at a retail location. Even if the purchase is online they would still prefer to research other competitors and look at product reviews. For this reason, you will need to strive to be on the first pages of search engines. There are many search engines out there for people to use online. The key is to focus on the ones that matter. Currently Google is the top used Search engine.
What is SEO
- Process of achieving higher ranking on search engines
- Utilizing keywords strategically to get better web presence
- Linking your relevant content across the net to valuable platforms
- Engaging in consistent content through the web.
You need to make sure you know the main keywords associated with searching for your type of business. I would suggests choosing 3-5 keywords that can relate well with your business. Here are examples of keywords that a restaurant owner in Austin could use.
Some of your keywords can include
- “Austin steakhouse”
- “Austin dinner restaurant”
- “Dining in Austin”
Once these keywords are chosen you can then start using them more often when you are writing about your business in a blog or product descriptions. This technique will help Google determine the purpose of your site.
Social Media Integration
These tips explain the key elements that help your online presence on specific platforms regarding keywords and content.
Keywords for Facebook
- Vanity (Name ) URL (make sure you have a unique url name)
- About Section and Page Mission
- Fill out all the about sections for the search engines
- Keywords Inside Posts
- The first sentence of the post matter more than the ending of a long post.
Google Plus Links
- Anchor Text
- This is the wording that is on top of a link before you click. You can add these underneath the “about” section of Google Plus
- Short and Simple
- Make sure your post on this network are not too long. Many people respond bettr to images and video because of the increased engagement.
Using Keywords Tactics to be found on LinkedIn
- Headline should include your title along with other skill sets you want to be known for.
- Having a good amount of connections help your rankings on LinkedIn. Over 150 usually generates more results
- People that have recommendations from people rank higher than others that don’t. You should have two recommendations for each job you have.
- Increase your search engine results:
- Tag videos with keywords and phrases
- Use your targeted keywords in the title
- Choose category with keywords
- Build Traffic to your Site
- Make sure to add links to your site in the description section of your video.
- Make your name easy to find
- Fill out your bio section and add a link to other social media platforms.
- Use Keywords in description
- In order for your pictures to rank high there needs to be one or two sentences that explain the image
- Keyword Stuffing (repeating the same words just to manipulate the search engines)
- Too many similar links
- Exact same keyword use across every page
Make sure to measure your progress after you implement these strategies. Some people try to find their rankings by manually searching the search engines. This practice is really time consuming and sometimes not accurate because you may be logged into your email provider which gives you different results. Below are some tools to help!
Firefox Rank Checker- Gives you the ability to run reports on multiple keyword rankings
Google Analytics- Gives you the opportunity to see what keywords people use to find your website.
Google Keyword Planner- Find out what are the top keywords are being searched.
What is the keyword strategy for your content marketing? What? You don’t have one? You’re not alone. When you need to get a certain amount of content online every day or multiple times a week, it’s easy to get going with your writing without considering content. With changes in Google algorithms, most people know that keyword stuffing is not going to help your SEO rankings. So what are some other considerations when using keywords in your content?
What’s your primary keyword?
“I want to rank on the first page of Google for ____________”. It’s perfectly okay to use that as your starting point and the quickest way to identify what your business is about. You’ll obviously narrow it down from here but take a moment to think about that statement first.
A simple and unscientific way to do some initial keyword research is to open a chrome browser in incognito mode. You can’t hide what you are doing but it does not keep a record of your browsing history so you can can search for words on a relatively clean slate. Try different variations of your keywords to see how many results there are. If it’s too small, there’s not enough of a market. If it’s too high, be aware there is a lot of competition to rank for that particular keyword phrase.
Searches related to…
At the bottom of your Google search screen, you’ll see keyword phrases that are related to the term you just searched which can help you brainstorm different variations of that term.
What are some terms you are using in your paid search, such as Google AdWords? If you are paying for a keyword, it’s also worth considering for inclusion in your content. If you rank well for paid words, but not for the organic ones, you need to incorporate those into your site content more often.
Google Analytics SEO
If you connect Google Analytics with the Search Console (formerly Webmaster Tools), you can see data about the actual search queries that lead people to your site. It shows how many times your site came up in search, how many times someone clicked on your site, and what page you ranked on. If you expect to rank for something and you are well beyond that first page of results, think about how to incorporate more content on the site specific for your target term. And aim to be specific since vague terms will make it tougher to rank. For example, “restaurant” is clearly a vague term. “Vegan restaurant” is a little bit better, so continue to think a bit narrower with your terms.
Keyword density is about how many times your keyword is used in a piece of content and is where the keywords stuffing problem originated. The key to keyword use is to write naturally. When you find a place to use the keyword that doesn’t make your content sound repetitive or choppy, include it in your writing.
Include it in your editorial calendar
An editorial calendar can be as simple as a spreadsheet to plan out your content topics for the month. This process can seem more manageable if you decide in advance which keywords you want to target for the days you post content. If your content generally is produced on Monday, Wednesday and Friday, then plan for the next month what you focus on those three days per week.
Include it in your headlines and title tag
The title tag is displayed in the search results and helps searchers decide whether your result will answer their question. The headline is exactly that; the headline in your post. Once people are on your site, you want a clear headline with the keywords so they know what the content is about, in addition to making it clickable.
The “secret” to keyword research is that there is no secret! Although there is work involved, it can be a fairly painless process once you start using some of these techniques.
This post was originally published on rso-consulting.com
Using the wrong keywords can get you in some hot SEO water. Here is what you can expect from poor keyword selection – and what to do about it.
How do your keywords affect SEO performance?
O.K., so maybe this blog starts out a little “gloom and doom,” but we feel this is a very important topic for those of you embarking on an SEO mission, and even for those who have been doing it for a while. We want to make sure you are set up for success, and your keywords have a lot to do with that.
When you are in charge of keyword research and selection for SEO-related projects, it can be tempting to choose keywords purely based on performance. You see a term with high search volume, and you run with it. Or, if you are doing more sophisticated analyses with KEI (Keyword Effectiveness Index), perhaps you select keywords based on the highest percentages.
In essence, these are not bad practices, but what you may not be considering here is the other side of the equation: whether or not the keywords make sense for your copy.
Why Keywords Need Context
In order for SEO to work, your keywords need to apply to the content that is on the page. For example, if you have a website page about an educational software product, then you want to use keywords that reflect the product.
You might be tempted to use keywords like “computer” or “technology” because they have high search volumes and are marginally related. There are two issues with this:
• No context – You are not selling a computer nor are you educating people about the broad concept of technology. You are selling educational software, and your keywords should assist that initiative.
• Too much competition – These two keywords are so generic that your website page would likely never get high enough in search rankings to make a measurable difference.
An Even Bigger Issue with Wrong Keywords
When you choose keywords that are not directly related to on-page content, you are setting up your SEO to fail. Why? Because even if you generate clicks for your keywords, site visitors will see right away that your content does not match the keywords. And then they leave.
This hurts you in two ways:
• Bounce rate – An important part of SEO is keeping your bounce rate (the rate at which people leave your page) in check. If visitors see your page is not related to the keywords used, then you can expect a spike in bounce rate. This hurts SEO.
• Conversions – If part of your objective for doing SEO in the first place is to sell more products or services, then using the wrong keywords is not the way to do it. Even if you are able to keep visitors on the page longer, at some point they are going to realize your content is not delivering on the promise of its keywords. No sales for you.
If all of this is sounding familiar, then you may need to revisit your keyword research or conduct a new analysis. Doing so will help you discover keywords that have solid performance data and match your page content.
Once you have your new keywords, try plugging them in with your on-page content. Then, make sure you track analytics over time to see if these changes are doing their job to improve your SEO work.
This post was originally published on rso-consulting.com
What is a website audit and why do I need one?
If you already have a website and are ready to improve its search engine visibility, then a website audit (or “site audit”) is a good starting point.
If you already employ SEO (or think you may be) but are not seeing the results you want, then a site audit can also provide answers to why you are experiencing decreased sales, low conversions, and high bounce rates.
But, what is a site audit?
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. This can include, but is not necessarily limited to:
- Indexed pages
- Page errors
- Site speed
- Optimized, updated content
- Meta data
- Responsiveness to devices
- Social signals
To conduct a site audit, SEO firms generally run various tests and generate detailed reports, which are then analyzed for insight on any existing website issues.
Based on the results of the audit, the firm should then make recommendations to improve the visibility of your website in search engines.
If you have never implemented SEO best practices, then the site audit reveals where you may want to begin your work. For example, if the results of your audit conclude that your pages are missing meta data, then you may want to consider adding that information to your site.
But, if you already do SEO and you are not getting favorable results, then you should consider the site audit because it can pinpoint where and why your issues exist. Perhaps, for example, you need to make more of your pages mobile-friendly or you have bad backlinks, both of which could be penalizing your site.
Schema.org is a “collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet.”
Popular types of schema, or data types, include events, reviews, and people, but there are many more available to identify the type of data on your webpages. Although it is still not frequently utilized, it may result in an improvement with your SEO when it’s done correctly. There are some questions about whether or not using schema will really move your site up in the search results, but rich snippets that display in the results could increase your click-through rate. When users see this additional data about your content, such as the number of starred reviews, date, or author information, it helps your result stand out from the others in organic search.
Schema markup is code placed on a website to help the search engines return results to users. It goes beyond what your data is to what your data is about and what it means. If you are familiar with HTML, you know that tells browser how to display information about a website. For example, the all-important title tag is presented in HTML markup as <title></title>. That’s the code that tells the browser you are referencing the title of a particular page, but does not offer insight about what that title means.