Is Your Business Pinteresting?
Meet social media’s newest darling – Pinterest, the virtual pinboard that helps people connect on shared interests or tastes. A place where users can discover new fashion trends, gain kitchen decorating inspiration, or categorize their favorite recipes.
So what’s in it for me and my business? Pinterest is more than just a virtual scrapbook. It’s an arena for sharing ideas and products to interested and interactive followers. So join the conversation. Allow users to learn about your business and the products you offer. Pinterest can allow you to showcase the lifestyle of your brand to current customers and spark the interest of potential customers.
Take Chobani Yogurt (@chobani) for example. Chobani is a Greek yogurt company targeted at health-conscious consumers and brands itself as “nothing but good.” By creating a Pinterest account and regularly updating their pinboards, Chobani has grown their following to include 6,120 fans. Their focus is not solely on promoting their products instead Chobani focuses on promoting the lifestyle of their brand.
They have various pinboards with recipes promoting healthy snacks and meals that many times include Chobani as an ingredient. Since Chobani is also an Official Sponsor of the 2012 US Olympic Team, they created a “chobanipowered” pinboard with Olympic related pins. It is these sorts of pins that allow customers to understand more about their brand and relate to them on a more personal level. It builds brand trust and loyalty with just a few pins.
Another company that has taken advantage of Pinterest is Today (@todayshow). The Today show has gained over 12,270 followers because their account offers fans a behind-the-scenes look at the cast and segments that are featured on the show. One of their pinboards is titled “Anchor Antics” and contains numerous pictures of the cast between takes. It allows fans a more personal view of their favorite morning talk show hosts. Today also pins photos from segments of their show. These photos then link fans back to the Today website. Including links like this is a great way to increase website traffic and brand awareness.
There are many other features of Pinterest that can help your business grow. Pinterest allows you to post videos, in addition to posting photos. This could be a great opportunity for your business to share previews of your web seminars, clips of your staff at work, or sneak-peaks of your products. Many businesses are also allowing their followers to pin photos to their own pinboards. Since Pinterest is an interactive environment, it is important to hear what your customers have to say. Allowing them to add to your page enhances the diversity and creativity of your page while also making your customers feel involved with and connected to your brand.
Many service oriented businesses are non-visual and face the challenge of coming up with photos to post. Don’t let this obstacle stop you from using Pinterest! You can post pictures from an annual event you host, your staff at work or happy customers. The goal of businesses using Pinterest is to gain higher brand recognition and drive web traffic. If you are successful your new visitors could turn into leads or new customers!
If you’re interested in learning more about how social media can help launch your business into the 21st century check out our Social Media Boot Camp.