Life is a journey. I believe that wherever we are on our journey, we can always push ourselves to grow, learn and take ourselves – and others – higher. Not only is knowledge part of my educational journey, but lifelong learning and teaching others is a passion. My journey has also been one of constant change. As such, I am always adapting, learning, doing things differently and excited about new adventures. I take risks. I solve problems creatively. I simultaneously think strategically and tactically. I generate ideas. I embrace collaboration, diversification and innovation. I am in my element, according to best-selling author Sir Ken Robinson, because I am blessed to do something for which I have a natural talent.
Life today is also one speed – FAST! New technologies have forever – and will continue to – change the business landscape. We are living in times of a revolution. Technologies are elevating the game. They are transforming work, culture and life.
Marketing is no exception. It is a profession in constant motion. Even the best brands struggle to keep pace in today’s post-digital era, which reflects a new normal for business. A new basis for competition. A new way of connecting. A new standard of consumer demands. CEOs are embracing the need for tighter integration between marketing, sales, IT and other core business functions. They are placing a higher value on marketing and business intelligence. They want to survive tough economic times. They want to thrive. They want to win the game.
I now am excited to begin studies with ASPE-ROI to earn an Executive Certificate in Internet Marketing, which is also supported by Saint Louis University. I am excited to learn more about some of today’s latest technologies, exchange ideas with colleagues and share case studies and best practices. I am excited to put these technologies to work for clients and help them achieve the business results they desire.
Ultimately, I am excited to take myself and my clients higher. Stay tuned, as I blog about and share new knowledge with my readers about this part of my journey.
Christina Motley is the CEO and president of Christina Motley, LLC, for which she delivers on-demand, targeted marketing strategies and tactics to a variety of clients and industries. A seasoned integrated marketing executive, award-winning content developer and published author, Christina’s focus is on building brand loyalty, fostering customer engagement and driving new business. You can connect with her on Twitter @christinamotley and on LinkedIn.