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Marketer Profile: Dan London, Senior Marketing Manager at Citrix/ShareFile

How long at ShareFile?  

I’ve been at ShareFile for almost 3 years.


Career accomplishment you’re most proud of:

Being a major part of a company that was acquired by Citrix.


Decision I wish I could do over:

Career-wise, it was not sticking with Computer Science as a major. I ended up switching to English after transferring to UNC-Chapel Hill from a small college in Pennsylvania. Life-wise it has to be not spending more time in the gym lifting weights and taking a shot at playing in the ECHL.


Size of team:

I have 3 direct reports, but I rely upon the design team as well as the content team and the support team quite a bit. We are actually growing pretty fast and I’ll be adding a few more reports by the end of the year.


Top initiative:

Hit our aggressive revenue goals.


What is a typical day like for you?

I don’t think I have a typical day. My mornings start out the same though. I get my kids ready for the day and then head off to Starbucks. My wife and I grab a quick drink then head off to our respective offices. I get in around 8 AM and usually start looking at the marketing numbers. We have an awesome data analyst who has created a dashboard that lets me easily track our goals. I usually check on my team and then dive into my DART account and look at the health of our display initiatives. I’ve done a decent job at avoiding meetings, but if I have one during the day, I usually spend some time preparing for it. I spend quite a bit of time working with our design and IT teams and often interact with them a few times a day about landing pages, creatives or trade show materials. I often skip lunch and just eat a bag of chips from the break-room, but if I can get out for a bit, I head over to the Jimmy John’s drive-thru, grab a Slim 1 and eat it as I drive back to the office. I try to leave the office around 5 to get home to spend time with my kids before they go to bed at 7pm. I always jump back on my computer and finish-up any lingering work for a couple of hours. I’m always checking my email on my phone, so I never have a problem of an overflowing inbox. Even on vacation I check my mail so I know what is going on and even jump into a conversation when needed.


How do you measure success:

Happiness. All the money in the world doesn’t matter if you are miserable at work.


One thing you’d like to do better:

Eat healthier at lunch.


Business professional you’d most like to have lunch with:

Gary Bettman, Commissioner of the NHL


Emerging trend you are most interested in:



Pet peeve:

People who are self-proclaimed SEO or social media experts.


If I weren’t a marketer, I would be…

Hockey coach.


2 Comments on Marketer Profile: Dan London, Senior Marketing Manager at Citrix/ShareFile

  1. Matt Harrell
    May 2, 2012 at 7:09 pm (5 years ago)

    Ah…a cigar and brandy would be a great alternative to the end of my day rather than my current habit of working on my laptop…AGAIN.

    Thanks for getting me thinking on this. My wife says I never stop working. That’s sad.

    • Traci Lester
      May 3, 2012 at 1:10 pm (5 years ago)

      Matt, I’d have to agree with you. Some days I have to force myself to leave my laptop at work, knowing that if I bring it home I won’t be able to leave work alone. We owe it to ourselves to come home and relax at the end of a long day with a cigar and brandy (or in my case, a glass of wine and a piece of chocolate). Work will still be there tomorrow and things will be more clear and seem less daunting with a fresh mind and spirit.


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