Google Plus is quickly becoming a hot topic – again. After the highly anticipated initial launch in 2011, Google Plus fell to the back of peoples’ minds and seemed to be quite a letdown to individuals and social media marketers alike. It wasn’t user friendly, it didn’t provide any additional benefit for users, and it didn’t give much use for businesses to promote or enhance their product or service. Or so they thought. Flash forward to early 2013, and Google has made clear that their social media platform, which they technically call a “social layer” that enhances the Google online properties, is relevant.
Earlier this year, Google Plus surpassed Twitter as the second largest social platform in the world. And, according to Forbes, Google Plus trails Facebook by about 350 million users, and they expect to catch up quickly. So how can Google Plus even compare to Facebook and Twitter when it was a relative ghost town in active users last year? Because it’s Google.
Google Plus has one critical element that Facebook does not: the ability for the Google search engine to search all pages within the social network and yield results that reflect that content. What does this mean for businesses? Google Plus can give you an edge in being discovered by new potential customers.
What are all the secrets within Google Plus that you can get your business ranking higher in Google? That’s where Google Plus training from ASPE-ROI comes in. The Google Plus for Business: Getting Started course will help you integrate Google Plus in to all of your other marketing efforts, and help you be found. Here are just a few of the immediate benefits you will take away from this hands-on Google Plus training course:
- Learn about all the major Google Plus features
- Discover the lesser known features that have a powerful impact
- Create content that engages people and gets shared
- Build a following and influence on Google Plus
- Get comfortable using Hangouts and Communities
- Take advantage of the association of your business website with your Google Plus business page
- Leave class with a plan to grow your presence on Google Plus
Google Plus for Business is a one-day, hands-on course taught by Google Plus expert Mark Traphagen. Mark is the director of digital outreach for Virante Inc., an online marketing and SEO consultancy service company located in Morrisville, NC. He has more than 50,000 followers on Google Plus and built the largest and most active Google Authorship communities on the web. He has also been a speaker at SMX, ConvergeSouth, SearchExchange and numerous local SEO meetings.
The cost of the Google Plus for Business training course is $795, but if you wish to take the course virtually, ASPE-ROI offers a $100 early bird discount. You can also attend our FREE web seminar about Google Plus for Business on July 31.