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ASPE-ROI Instructor Mark Traphagen to Speak at SMX East Conference

Mark Traphagen, course developer for ASPE-ROI’s Google Plus for Business:  Getting Started and director of digital outreach at Virante, Inc., will speak at Search Marketing Expo – SMX East 2013 in New York City on October 2, 2013. Mark will be a speaker in the breakout session titled Top Social Tactics for Search Marketers. He will be joined by Associate Creative Director Annalise Kaylor from aimClear and Link Building Specialist Debra Mastaler from Alliance-Link and they will have a “speed-round” session discussing their favorite authority-building social tips.

During this session in the SMX Advanced Track of the conference, taking place on day 2 of the at 10:45am, Mark will share the extensive results he has discovered about how Google treats Google Plus profiles for purposes of search ranking. He will also share his findings and opinions about Google Plus profiles, pages and communities, and divulge information from case studies and strategies that drive content and deliver top search results.

Mark Traphagen (@marktraphagen) has been involved in social media and online community formation since the 1990s and has developed a reputation in the past couple years as a Google Plus and Google Authorship expert. As director of digital outreach at Virante, Inc., he strategizes brand influence, natural link attraction and social signals for businesses. He is a regular speaker at conferences such as SMX, ConvergeSouth, local meetups and more, and he is working on the first comprehensive book that covers Google Authorship and Author Rank. Mark also plays with a Dixieland street band and participates in competitive storytelling in his free time.

The SMX East conference agenda is filled with speakers and panels discussing search engine optimization, mobile marketing and paid search among other topics. There will be more than 50 sessions across multiple tracks this year, customizable to attendees’ preferences. SMX East is one of several Search Marketing Expo conferences hosted by Third Door Media, which is also the parent company of Search Engine Land, Digital Marketing Depot and Marketing Land.


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