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Archive of ‘Social Media’ category

The Power of Thought Leaders in Social Media


A thought leader is a person who provides innovative and unique ideas, instead of simply reiterating other people’s content and thoughts. They’re often very influential in their field, and may publish books or articles about their industry. They’re considered experts or authorities in their particular field, and people often turn to them for opinions or advice. Thought leaders start conversations, solve problems, lead discussions, and contribute to the development of their industry through their knowledge and influence.


How to Create Your First Video Campaign for AdWords

More people are on YouTube than any cable segment in the United States, which means there is a huge audience there that will only continue to grow. And when you create your campaign, remember that mobile is just as important with video as it is for other AdWords ads since more than half of video views are on a mobile device.

Video presents such as a unique way to connect with the right people. Since they can like, share, and subscribe to your videos – rather than simply click – it’s a much different experience than user behavior on a typical search. With keywords, demographics, and topics, you can connect with the right customers at the right time.


Facebook Messenger Now Has Sponsored Messages – Should You Use Them?

This blog was originally posted by RSO Consulting and can be found here

Last week, Facebook opened up sponsored messages to advertisers within its Messenger app. With one billion monthly users, Messenger is a tempting place to reach more customers…but are Facebook sponsored messages right for your business?


Facebook’s sponsored messages open up in the Messenger app.

What is a Facebook Sponsored Message?

Sponsored messages take place right in the Facebook Messenger app. They activate once a user clicks on a News Feed ad, and then directs them to the Messenger app, where the sponsored message appears. If you’ve used Messenger before, then it looks just like a conversation you would have with another Facebook user.

If your business already uses Facebook Ads, then sponsored messages is a pretty neat tool for engaging your customers on a more personalized level. Instead of pointing to a website page, the Ad points to Messenger, where users can interact with the advertiser (you) directly.


7 Ways Companies Can Use Videos to Enhance Their Social Media Presence



Nothing grabs a viewer’s attention like an interesting and snappy video. Sharing videos with your audience is a great way to increase engagement and improve your social media standing. Videos are a social media tactic that more and more businesses are turning to, and it’s vital that your business does not get left behind! Luckily, making videos is faster and easier than ever, thanks to the many apps that let you create and upload a video straight from your phone. This article lists seven ways you can use videos to enhance your company’s social media presence.


The Red Cross Rogue Tweet: How to Turn a Social Media Mistake into a Positive Outcome

Social media has given us the opportunity to reach more people than ever before–and that can be both a blessing and a curse. Our mistakes can instantly be seen by thousands of people and spread out of our control in less time than it takes to say “oops.” Knowing how to gracefully deal with social media misadventures and faux pas is an essential part of any social media strategy. An example of a good way to deal with a social media disaster is the way Red Cross handled a personal tweet that one of their employees accidentally posted to the Red Cross account in 2011. Red Cross used humor and camaraderie to defuse the situation and actually turn the disaster into an opportunity.


How to Find Your Audience on Social Media

Figuring out where your potential customers and fans spend time on the internet is essential to a good social media strategy. Without an audience, any posts you make will be the web equivalent of shouting into an empty chasm. When you follow these steps, you won’t have to worry about that, because you’ll know exactly where to look to find your audience!

 1. Identify Your Target Audience


If you don’t know who you’re trying to reach, it will be a lot harder to find them! When you identify your target audience, you’ll have a better idea of which social media sites you should focus your efforts on. Is your ideal customer male or female? How old are they? What kind of job do they have? You can even get as specific as figuring out what their hobbies are, and what kind of things they like to buy online.


6 Ways B2B Companies Can Capitalize on Social Media

Social media is a valuable resource for B2B, or “Business to Business,” companies, a resource which many companies don’t take as much advantage of as they can. Don’t be one of those companies! Instead, use these 6 ways to capitalize on social media to make sure that your B2B lives up to its full potential.

1. Reputation Management

The nature of the internet is that it spreads information FAST and far afield. Feedback–both negative and positive–can reach thousands of people in the click of a button. Building a reputation takes time, effort and strategy, and the last thing you want is for negative reviews or comments to destroy that reputation! Luckily, reputation management is made easy by social media. There are many tools you can use to track mentions of your company and brand, which means you can stay on top of your online reputation and quickly address any problems before they turn into P.R. disasters.

Social Mention is one handy website that lets you monitor mentions of your brand across various social media platforms. It even tells you what the “sentiment” surrounding your brand is, and which keywords people are using while discussing your company. Google Analytics also helps you track your social media traffic. Once you become aware of any negative messages or reviews, make sure to respond in a professional, positive way and be proactive about finding a solution to whatever problem the customer is having with your brand.


6 Ways to Boost Your Business with Facebook Ads

6 Ways

Facebook is the most popular social network on the internet, and Facebook Ads is an extremely effective way to reach tens or even hundreds of thousands of people. Using Facebook Ads also allows you to take advantage of the wealth of data that Facebook collects, with advanced targeting options allowing  you to tailor your ads to audiences as specific or as general as you want. Here are six ways to use Facebook Ads to boost your business and promote your brand! (more…)

Is Engagement the Most Important Social Media Metric?

This article was originally posted on and can be found here.

Likes, shares, comments, and now hearts. Engagement is an important social media metric, but is it all you should be watching?

Social Media Engagement Meme with Dog on Computer

Social media engagement reminds me of the Skinner Box. Except instead of pushing the lever myself and getting the reward, I’m relying on users’ affirmations to give me that weird, endorphin-like high. Engagement means my content resonated, it entertained, and it effectively solicited the kind of reaction I wanted.

But while engagement is certainly a valuable social media metric – and one of the most commonly measured – it isn’t the only one. And in some cases, it isn’t the most important one either.

Engagement vs. Other Social Media Metrics

Let’s say your company is brand-new or just about to launch. You have very different needs on social media than a business with huge market presence. You must make yourself known (brand awareness), whereas the other business may be more focused on increasing sales.

Because you have different goals, your organization must measure your performance differently, too.

Your goal needs to correspond to a specific social media metric that tells you how well you’re doing – or not doing.

For a campaign focused on brand awareness, engagement is certainly an important metric. The goal is to get in front of as many social media users as possible, and to increase likes, shares, etc. in order to gain even more exposure. The more users who engage with your brand, the better for building your brand.

But for the company that is building a sales campaign, measuring conversions is a better fit. The business needs to see which social content is getting users to click and then buy the product or service. The goal is to sell more, so the business must be able to see whether or not their social media is aiding this initiative.

Some campaigns may even combine metrics. But that’s a whole other post. For now, just know that while engagement is a very good social metric, it may not be the most effective one to help you reach the goals that are important right now.

How to Increase Social Media Engagement with Facebook 360 Photos

This article was originally posted on and can be found here.

If your social media engagement on Facebook has taken a nosedive recently, you can thank the platform’s newest algorithm change. Since placing the posts of friends and family above those from publishers, it appears that many brands are experiencing extremely low engagement – some less than 1 percent.

If this resonates with you, then you are probably wondering what you can do to increase your social media engagement. Rather than resort to memes about political speeches or blatant promotional posts, how about creating unique content people actually care about. You can start with the new Facebook 360 Photos. (more…)