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Two ASPE-ROI Instructors to Speak at Internet Summit 2012

The annual Internet Summit begins today in Raleigh, NC, and two ASPE-ROI instructors are speaking. SEO thought leader Mike Marshall (@mikemarshall) and online marketing expert Rob Sanders (@rso_consulting) will both speak Tuesday morning during the Pre-conference Intensive Workshops at the Raleigh Convention Center. Both will be speaking in sessions about advanced SEO and search.

Rob Sanders, speaking at 8 a.m., will talk about Search Considerations for Mobile. Rob is currently the course director and an instructor for ASPE-ROI’s Mastering Google Analytics course. As founder of RSO Consulting, Rob provides expertise in search engine optimization, pay per click management, social media optimization and web analytics. He has more than 15 years of experience providing creative and technical solutions to a variety of verticals.

Rob earned an MBA from the University of San Francisco and authored the book “42 Rules for Applying Google Analytics.” His primary residence is in San Francisco, CA, but also has a home in Murcia, Spain. He is currently president of the Ama Foundation, a non-profit that supports underprivileged children in Nepal.

Mike Marshall, speaking directly after Rob at 9 a.m., will talk about Understanding Google’s Search Algorithm. Mike is currently the course director and an instructor for ASPE-ROI’s Search Engine Optimization Boot Camp. He is also a search engine technologies instructor for the U.S. Patent Office and has had clients such as AOL, Allstate, IBM, Sony, WebMD and many more.

With more than 20 years of experience in information technology, Mike has insight and advice in advanced SEO techniques – even the experts learn from him. He holds degrees in linguistics, philosophy and theology from University of Maryland College Park, University of Virginia and Gordon-Conwell Theological Seminary. He has also authored for and provided commentary for,, Web Pro News, Website Magazine, PR Week and much more.

If you are attending the Internet Summit, stop by the ASPE-ROI booth located on the upper level between Ballroom 2 and Ballroom 3 or tweet us at @ASPE_ROI. We have a surprise give away that you’ll want to check out!

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