With postage rates increasing and more people adopting smart phones, email marketing is becoming, one of, if not the dominant marketing channel for many companies. When done correctly, email marketing can be an extremely powerful and effective marketing technique, boosting customer loyalty, driving business to on- and offline channels, leveraging social networks, and more. However, most people fail to properly utilize email to its full potential or get caught up in paralysis by analysis. Surprisingly, email is one of the easiest marketing channels to manage in-house, and as it evolves into one of the focal touch points of customers it becomes increasing important for you to take a DIY approach. On Thursday, March 29th ASPE VP of Marketing JT Moore presented the free web seminar “10 Critical Best Practices in Email Marketing.” In this web seminar, JT discussed critical best practices to help your email marketing drive awareness, leads, sales, and loyalty.
Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). Learn about the basics, some intermediate, and even a couple more advanced best practices in just 45-minutes.
Do you have a question for JT? Leave your comments or tweet us! Follow @ASPE_ROI and use hashtag #ASPEEvents.