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Web Seminar Recap: Agile Creativity: A Look at how Google is Supporting the Adoption of Agile Methods into Marketing and Agency-level Creative

Rapid, scalable, flexible, collaborative are just a few words that marketers try to achieve real-world success in their creative processes. And beyond the marketing world, business leaders everywhere are realizing that the new economic paradigm rewards speed, flexibility, and response to change.

If you’ve read The Black Swan by Nassim Nicholas Taleb, you know how FAST economic disruptions now move through the world economy. Some disruptions are flashes in the pan. Others bring about marketplace revolutions that none of us have the tools to entirely predict, or even catch early indicators regarding the direction they will take.

Marketers need to look at work values, principles, and processes that enable the nimbleness required to “catch a black swan”. In search of practices which enable this success, creative leaders in marketing fields are looking to their brethren in another profession which is high-stakes and project-based: software development. They are finding that the foundational values (and the practices associated with them) of highly successful software development philosophies such as Agile can also be leveraged to bring speed, quality, and flexibility to processes which yield fantastic creative.

This is Agile Creativity: the fusing of the software world’s Agile values with the creative initiatives of marketing. In this web seminar, we will discuss in detail the core values of Agile work, then look at the practices and principles being implementing to fuse marketing needs with those values. The outcome is a powerful structure for quickly bringing ideas to life, rapidly developing iterations that increase quality, and incorporating feedback and input earlier in the creative process.

You can listen to a complete recording of this presentation at Select “View Event Recordings” in the top right corner.  You can also download the slides from this presentation by visiting our Web Seminar Archives.

Looking to delve more into Agile Marketing? Check out our Agile Marketing Boot Camp for complete training and needed skills.

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