Marketing teams face many challenges on a daily basis. This web seminar addressed typical challenges with a case study viewpoint and revealed how one organization is working to overcome them through their adoption of Agile Marketing. Specific topics included how this organization has used Agile Marketing to:
• Increase productivity
• Improve controls and processes
• Increase accountability and visibility
• Use software tools used to automate and improve collaboration
• Adopt smart technology to improve processes
The case study will show how this fast-growing global software company has adapted and adopted the Agile Marketing methodology over the last 5 years, using it to manage 100% of the workload across its split-site, 20-person team. It will show how this is used to organize, focus and measure the performance of its team while staying focused on corporate goals.
This one-hour web seminar, Agile Marketing: The Secret Behind High Performing Marketing Teams, was held on Tuesday, June 3, 2014 and was presented by David Hay and Bob Lawson.
Missed this seminar? Catch up by downloading the slides and recording!