Marketers today are challenged by many things – the speed of change, adoption of new technologies, new communications channels, globalization, and limited resources. Despite these challenges, traditional marketing planning has not changed in more than 50 years.
This seminar discussed why conventional methods of managing marketing no longer work, and why agile methods, inspired by Agile software development, can help marketing teams get more done and adapt quickly to change. Finally, it took a look at why analysts like Gartner Group and Forrester are saying that Agile Marketing is the future of marketing.
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