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Web Seminar Recap: Agile Marketing: What’s All the Fuss About?

Marketers today are challenged by many things – the speed of change, adoption of new technologies, new communications channels, globalization, and limited resources. Despite these challenges, traditional marketing planning has not changed in more than 50 years.

This seminar discussed why conventional methods of managing marketing no longer work, and why agile methods, inspired by Agile software development, can help marketing teams get more done and adapt quickly to change. Finally, it took  a look at why analysts like Gartner Group and Forrester are saying that Agile Marketing is the future of marketing.


You can listen to a complete recording of this presentation at Select “View Event Recordings” in the top right corner.  You can also download your own copy of the presentation by visiting our Web Seminar Archives.

Are you interested in an extensive Agile Marketing training Course? Our Agile Marketing Boot Camp will teach you everything you need to know!

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