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Web Seminar Recap: Being Found Online

Everything You Know About SEO is Wrong

No segment of online marketing has changed in the last 12 months as much as SEO. Google updates its core ranking algorithm more than 500 times per year, which already seems impossible to keep up. Then Google decided to “nudge” you to start using Google Plus. You didn’t need to be on another social network, so you decided to skip it. You decided to believe it was a ghost town and the real place to make money was on Facebook.

In the meantime, Google continues to be the first stop for almost all people looking to buy something. If you’re still focused on ezine links, buying so-so content from text brokers and automating engagement, you will soon be on the trash heap of history. There is only one path left open to you if you want to succeed online. That path is the only one Google still recognizes as valid.

On Wednesday, August 7th, ASPE instructor Phil Buckley presented the free web seminar, “Being Found Online: Everything You Know About SEO is Wrong.” In this one-hour presentation Phil discussed why traditional SEO methods no longer work what sustainable methods should be used to be found online. You can listen to a complete recording of this presentation at Select “View Event Recordings” in the top right corner.  You can also download your own copy of the presentation by visiting our Web Seminar Archives.

For more in-depth training on optimizing your search visibility and website traffic using concise, high–impact content marketing strategies visit our 2-day, hands-on Content Marketing Boot Camp.


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