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Web Seminar Recap: Best Practices in Sales and Marketing for Success

Sales and marketing / marketing and sales, they are not one in the same but together they make or break all organizations. Alignment is critical but correct strategic direction is mandatory for enduring profits.

In this web seminar Mike and Will Shook discussed how to build customer driven value propositions around your solution selling techniques. They presented on how to make rapid improvements in the full sales cycle to include lead generation and new customer acquisition, customer retention, pipeline and sales funnel management, sales force automation and effective account and territory planning. This web seminar gave a best practices understanding of how to properly qualify and quantify opportunities and unify your marketing and sales organizations so one creates the demand and the other efficiently harvests the demand. 
This Seminar discussed:

  • Understanding and managing the full sales life cycle
  • Territory and opportunity management best practices
  • Lead generation, new customer acquisition and retention concepts
  • Market driven customer centric value propositions / solution selling
  • Pipeline and funnel management best practices


You can listen to a complete recording of this presentation at Select “View Event Recordings” in the top right corner.  You can also download your own copy of the presentation by visiting our Web Seminar Archives.

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