Marketers today have been engaging in a “social media arms race” trying to gain as many fans and followers across their social media channels. Many are realizing that increasing the size of their social communities rarely translates to increased engagement or revenue. The real value of social media marketing comes from identifying your most passionate fans and influencing them to recommend and advocate for your brand, products and services. Are you confusing ‘audience’ with ‘influence’?
Cord Silverstein, President of Advocacy Social, discussed how to identify, engage and empower brand advocates. Participants learned how to distinguish audience from influence by developing social media advocacy and content programs that help them identify and engage with their most loyal fans and increase their brand’s visibility.
This session was presented by Cord Silverstein on May 26th.
Missed this seminar? Catch up by downloading the slides and recording here.