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Web Seminar Recap: Building an Electronic Marketing Department

In 2007, ASPE made the decision to build an electronic marketing department. And as they say, the rest is history; well, at least history to us. And we are thankful for it. We are now a Google Certified organization utilizing Adwords and watching everything with Analytics. We operate three blogs, run multiple Twitter accounts, and send over three million e-mails a year. It definitely didn’t happen all at once, and we are still working out all the kinks. It was the right thing to do and one that has given new life to our multi-channel marketing strategy. On Thursday, January 12th ASPE VP of Marketing JT Moore and ASPE President David Mantica presented the free web seminar “Building an Electronic Marketing Department.” In this web seminar, David and JT went through the initial process taken to start up the department, the metrics used to measure success, and plans being built for the future, including the continued integrate of all our channels.

Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). If you have initiated or are planning to initiate an electronic marketing solution with the goals of building a department or integrating the capabilities in the overall team, this 45-minute session will give you practical and real-world test ideas to test and potholes to steer clear.

Do you have more questions for David and JT? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEvents.

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