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Web Seminar Recap: Changes Google Has Made that Affect Marketers the Most

Google makes changes as frequent as a rainy day in Seattle. As marketers, it’s often difficult to keep abreast of the myriad of changes that are happening as we strive to continue to be successful in our day to day jobs.

Often times, even as little as one month, critical elements to a successful digital campaign can be changed by algorithms, UI updates and new valuable feature sets. It’s enough to drive digital marketers crazy, as well as leave us asking: “How can one possibly keep up?”

On April 7th ASPE instructors Jon Parks and Jeremy Smith presented the free web seminar, Changes Google Has Made that Affect Marketers the Most. In this one-hour presentation Jon and Jeremy discussed, in a panel format, the following topics:

  • How does Hummingbird affect today’s SEO
  • Which Adwords extensions are the most beneficial
  • Google Authorship and how it affects your content marketing plan
  • The future of SEO, PPC and Analytics

If you are constantly frustrated by changes in Google, or just want to know how to apply some of the most successful tactics in digital marketing, this web seminar was for you. Click here to listen to a complete recording of this presentation or download the slides from this presentation by visiting our Web Seminar Archives.

Don’t miss this opportunity to explore the mindsets of the digital marketing world’s very best. You will be able to take a checklist items learned here and directly apply them to your digital marketing campaigns immediately, resulting in immediate success.

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