On August 18th, Chris West presented the free webinar, Content Marketing Basics. In this 1-hour presentation Chris discussed how the wording you use on your site or articles is very important when trying to gain and retain customers. This information will set you on the right track to getting results through content marketing. Your content should be engaging and more importantly it should be targeted to a specific audience. Even ranking high on search engines requires a site to have good consistent content.
Attendees learned about a variety of methods including:
• Content Marketing Overview
• Writing Effective Headlines
• Choosing the right Keywords
• Converting Visitors into customers
• Tactics to avoid
Missed this seminar? Catch up by downloading the presentation slides and the full audio visual recording here.