Content marketing has become one of the most successful assets a business can leverage because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?
Google is finally putting it’s alogorthim where it’s mouth has been for the last decade, as the first page for most phrases now return sites with strong brands and compelling content. If you want to compete with the big dogs on page one of Google, you need to have a strong content strategy, and a content marketing plan to make it happen.
On Thursday, January 10th ASPE-ROI Instructor, Phil Buckley (@1918), presented the free web seminar, Content Marketing: Content is Still King. In this one-hour presentation Phil gave listeners a step-by-step plan for creating lead-generating, customer-convincing content that will help to turn customers into brand evangelists.
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download the slides from this presentation by visiting our Web Seminar Archives.
Looking for more in-depth, hands-on content marketing training? Check out our 2-day Content Marketing Boot Camp and learn to optimize your search visibility and website traffic using concise, high-impact content marketing strategies.
Q. Does authorship include other forms of media such as video and photos?
A. You can tie your Google Authorship to your videos by linking your YouTube account. Other videos on other platforms will not have that advantage.
Q. How do you know that your content marketing is “working?”
A. ”Working” will need to be defined by the objective in each case, but some rules of thumb are that your content starts to attract links. People link to content they view as helpful or useful or just plain interesting. Another good indication is that you start to see and hear your content being quoted other places. For example, I used a great graphic from Marking Profs in my slide deck. They are smart enough to make sure that they tag their content because they know it’s useful and helpful and will be shared.