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Web Seminar Recap: Customer Retention

The Key to Business Success

Managing customer relationships, with the goal of retaining customers for life, is one of the most important requirements for a business to survive, especially in a tough economy. Developing a CRM (Customer Relationship Management) strategy, training the sales organization, and choosing the right CRM tools are critical steps to achieving this goal. This session discusses a CRM planning process, how you should develop a customer retention strategy for your business, and what needs to be done to ensure success of your customer relationship implementation.

On March 5th ASPE-ROI instructor, Russ Lombardo, presented the free web seminar, Customer Retention: The Key to Business Success. This one-hour presentation explored how companies can develop and deploy customer retention strategies by building a customer-focused culture within their organization and by implementing key strategies for success  Russ instructed attendees on how to develop a strong, consistent and successful corporate strategy and sales organization that’s focused on customer acquisition and retention.  He specifically focused on improving customer retention, identifying the best practices for sales reps, creating sales processes to satisfy your customers’ needs, reducing the sales cycle, optimizing resources, measuring results, dramatically increasing revenue, and implementing a CRM strategy for your business.

This discussion on customer retention served as a business-planning session for any company interested in acquiring and retaining customers. It provided practical, real-world advice and guidance for business wanting to implement a strategy to help retain their customers by focusing on how to plan for and deploy a CRM implementation.

You can listen to a complete recording of this presentation at Select “View Event Recordings” in the top right corner.  You can also download your own copy of the presentation by visiting our Web Seminar Archives.


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