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Web Seminar Recap: Developing Paid Search Ad Copy That Works

This web seminar was hosted by Diane Pease on March 17, 2015.

Writing ad copy can be challenging, especially when you have created several new campaigns, and are in need of writing ad copy to a large number of ad groups. It can feel very overwhelming to say the last. This session provides you with the basic guidelines of writing ad copy, ad copy best practices, and finding new ways to get inspirational ideas. This session also covered ad copy optimization and developing solid ad copy testing techniques.

What Attendees Learned:

• Learning the key elements of a great PPC ad
• Where to go to get ideas for ad copy
• How to make your ads better with extensions and callouts
• Learn about the latest AdWords updates for display and mobile ads

Missed this seminar? Find the slides and recording here.

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