Today, many companies and organizations are beginning to realize the potential value of integrating online video within their marketing strategies; and everyone with access to the Internet has viewed at least one or more of those infamously viral videos. The problem is that while many people struggle to implement marketing campaigns that are solely based upon word-of-mouth, most fail to realize that it’s the simple principles that all viral videos follow to get people to search, click, watch, and share. On Thursday, August 4th, Arik Abel and JT Moore, our Director of Marketing here at ASPE, presented the free web seminar “Everything I Know About Marketing I Learned from Viral Videos.” In this web seminar, Arik discussed recent examples of successful marketing campaigns and the viral videos that inspired them, such as Old Spice’s “Man Your Man Should Smell Like / Old Spice Guy,” Levi’s “Walk Across America,” T-Mobile’s flash mobs, and more. Listen to the recording of this web seminar in it’s entirety by clicking View Event Recordings (at the top right). Get an in-depth look at the principles that drive word-of-mouth marketing and create viral potential. In just one hour, you’ll go from thinking like the average marketer to thinking virally, and getting more out of all of your marketing communications – online or off.
For more information and resources, check out Arik’s blog post Going Viral.
Do you have more questions for Arik? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEVENTS.