Building a following on Facebook is critical in any social media campaign. It can also be difficult. That is why call to action campaigns are vital to organizations that want to increase their Facebook presence. These campaigns not only encourage the social aspect of social media (which is critical) but they are also effective in creating a snowball effect that helps build a solid following.
On December 11th social media consultant, Shellie Dallacqua presented the free web seminar, “Facebook Call to Action Campaigns.” In this one-hour presentation Shelli focused on how to build, launch and analyze data from an effective call to action campaign on Facebook. Specifically, topics covered included:
- How do you start?
- How much do you reveal?
- What are the key factors?
- How do you get followers to act on your request?
- How can you track the results?
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download the slides from this presentation by visiting our Web Seminar Archives.
Do you want even more instruction on how to use Facebook as a marketing tool? Check out our 1-day workshop, Facebook for Marketing Professionals, to get the most out of the social web and maximize your businesses’s exposure.