By 2014, spending for online advertising is expected to surpass the $100 billion dollar mark. An exponentially increasing number of today’s marketers are seeing their budgets being spent online. On Wednesday, May 25th, J.T. Moore, the director of marketing here at ASPE, Inc., presented the free web seminar “Google AdWords: Everything You Need to Know.” In this web seminar, J.T. discussed the basics of Google AdWords including what it is, what it is not, it’s basic abilities and features, how to create a simple, basic campaign, account structure best practices, and targeting options available. Listen to the recording of this web seminar in its entirety .
Here are questions asked by some of the viewers that were answered by JT after the web seminar:
- How safe is the data if the ads are taken from a local database?
The ads are not coming from a local database. You are building the ads within the AdWords application, so everything is being hosted by Google. The data itself is being populated by Google, who in this case is also the company showing the ads. There is definitely some concern as to the accuracy of the data because they have control of all sides, but you can mitigate this risk by making sure that your Analytics data is similar. If you are using Google Analytics as your analytics platform, than again you have reason to be concerned. But in the end, it is the nature of things and you will at some point have to take their word for it. Putting in place and check-and-balances that you can to double-check them is wise.
Do you have more questions for J.T.? Leave your comments or tweet us! Follow @ASPE_ROI and use hashtag #ASPEEVENTS.