So you’ve installed Google Analytics, but what does all of this data mean. What the *&^# is a Bounce Rate? Why is it so high? What is Direct Traffic? How are people getting to my website? What are they searching? On Wednesday, September 29th ASPE Marketing Director JT Moore and MedThink Communications Senior Digital Strategist Brian McDonald presented the free web seminar “Google Analytics: Making Sense of the Data.” In this web seminar, JT and Brian discussed the basics of Google Analytics to help get you started making decisions based off of the data, explained the high-level data in Google Analytics, and showed viewers how to take the first steps towards slicing that data even finer to get even more out of Google Analytics.
Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). Learn how to assess the quality of your current website, how to look for the common red flags, and how to utilize the campaign and keyword data to get a better understanding of how people are getting to your site and what they are doing once they are there.
Do you have more questions for JT and Brian? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEVENTS.