Google Analytics is a free, must-have tool for marketers. Regardless of the business, it is vital to know how people arrive to websites and what they do once they get there. In this web seminar, attendees learned how to use this valuable data to reach marketing goals and understand the flow of visitors on sites. Presenter, Tina Arnoldi, reviewed which metrics to use in order to make smart decisions for businesses as well as overall web presence. Also included was an overview of how to integrate Webmaster Tools to get even more data, such as keywords that now show as “not provided” in Google Analytics.
This one-hour web seminar, Google Analytics Tips for Marketers, was presented on May 12th, 2014 by Tina Arnoldi. Missed this presentation? Download the slides and recording to catch up!