On Wednesday June 15, 2011, J.T. Moore, ASPE, Inc. Director of Marketing and Google Certified Advertising Professional, held a web seminar about AdWords Certification. With more and more businesses focusing resources on search marketing, and more and more marketing dollars being put into online advertising, he explained that knowing how to get the most of those online campaigns is a vital skill to have. J.T reviewed the requirements to become a Google Certified Individual/ Company, the Google Advertising Fundamentals Exam, The Google Advanced Exam, and tips and tricks to passing the exams. Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).